What are the biggest challenges creative agencies and brand marketers face when working together? The answers – and the implications – may surprise you.
Central Desktop surveyed more than 500 marketers and agency folks about the state of agency/client collaboration. We found that:
- clients have little patience for agencies who don't solve problems.
- agencies struggle with managing demands.
- both agencies and marketers agree that collaboration tools improve project management.
- Having a collaboration platform can be the difference between winning and losing a client's business.