What are the biggest challenges creative agencies and brand marketers face when working together? The answers – and the implications – may surprise you.

Central Desktop surveyed more than 500 marketers and agency folks about the state of agency/client collaboration. We found that:

• clients have little patience for agencies who don't solve problems.
• agencies struggle with managing demands.
• both agencies and marketers agree that collaboration tools improve project management.
• Having a collaboration platform can be the difference between winning and losing a client's business.